LUXE HYDRATION & WELLNESS
Luxury wellness service website
Luxe Hydration & Wellness by Gina is a mobile IV therapy and wellness website.
Luxe Hydration & Wellness by Gina is a concierge wellness service based in Wilmington, Delaware, founded by Gina, a licensed Registered Nurse with over 30 years of clinical experience. The goal was to design a digital experience that feels both luxurious and medically professional, allowing clients to access personalized IV hydration, weight loss support, and wellness care right at their door.
The original site lacked emotional storytelling, clear service flow, and fine visual hierarchy. We set out to create a polished, inviting site on Wix Studio that reflected the premium nature of the service while making booking, pricing, and treatment benefits unmistakably clear.
With a color palette inspired by hydration tones and clean, medical typography, the entire site was structured to guide visitors from understanding services to booking with confidence, all while mirroring the founder's compassionate clinical approach.
THE PROCESS
We began with a deep dive into Gina’s story—her ER and trauma nursing background, her personal weight loss journey, and her passion for bringing scientific, concierge-grade wellness directly into clients’ homes. This shaped our messaging to combine trust, expertise, and nurturing support in every section.
IDEA GENERATION
Drawing inspiration from high-end medical and wellness sites, we crafted a visual tone that balanced precision with warmth. Aqua-blue accents and soft transitions conveyed hydration and renewal, while clear iconography and defined sections reinforced reliability and simplicity.
RESEARCH & SKETCHING
Wireframes were carefully planned to feature hero messaging ("Luxury wellness begins at your doorstep"), followed by Gina’s background, service highlights, step-by-step booking instructions, and FAQs. Mobile-first design was prioritized, ensuring streamlined user experiences for busy clients using phones to book treatments on the go.
PROJECT LAUNCH
The site was built on Wix Studio with clean, responsive layouts, soft scroll reveals, and distinct service pages—Immune Drip, Boost Drip, Beauty Drip, IV Hydration, and Medical Weight Loss. Each page clearly lists pricing, ingredients, and a prominent "Book Now" button tied to a QR code and Calendly. We integrated WhatsApp texting and direct call links, as well as SEO best practices and accessibility basics to ensure usability and visibility.
PROJECT RESULT & SUMMARY
The Luxe Hydration & Wellness site was redesigned to feel premium and trustworthy. Clear service pages, upfront pricing, and one-tap booking through Calendly/WhatsApp make it simple for clients to schedule IV drips or weight-loss support. The clean, mobile-first design builds trust and drives bookings.
