JUST SHAKE
Broadway investment platform
Just Shake is a protein shake subscription and delivery website based in Dubai.
Just Shake offers freshly made protein shakes and smoothies delivered daily to your doorstep across Dubai. Born from the founder's fitness routine frustrations—stale shaker bottles and boring repeat flavors—it aims to blend convenience with excitement. Prices start at just 15 AED per shake, with flexible subscription plans designed for both fitness enthusiasts and daily wellness seekers
The website features vibrant imagery of clear bottles filled with colorful shakes, intuitive navigation through "Flavors," "Subscription Plans," and "Contact," and visible calls to action that make signing up feel easy and welcoming
THE PROCESS
The goal was to translate Just Shake’s mission—freshness, variety, convenience—into a smooth online experience. From the user’s first visit, the site needed to clearly communicate what sets Just Shake apart: no prep, no mess, just healthy, delicious shakes delivered daily with free delivery across Dubai
IDEA GENERATION
We drew inspiration from health subscription models and modern fitness brands. The website’s concept centered around bright, crisp visuals and clear steps: choose your flavor, pick a subscription, and enjoy delivery. The founder’s story—escaping the daily grind of protein prep—was positioned front and center to build trust and relatability.
RESEARCH & SKETCHING
Wireframes defined a clean homepage layout: bold header that reads “Convenient. Nutritious. Fresh.” followed by a simple “How it Works” stepper and a flavors gallery. Using mobile-first design, we ensured ease of navigation and clear CTAs on any device. The flavors page outlines options (Strawberry Cream, Chocolate Mint, Nutty Brownie, and more) along with nutritional stats that update based on milk choice.
PROJECT LAUNCH
The site was built with polished visuals, seamless navigation, and strong branding. The subscription plans page showcases tiered weekly and monthly options, showcasing price-per-shake savings and flexibility like “cancel anytime”. . A prominent, always-accessible WhatsApp/email contact link makes support just a tap away. The site also includes a detailed FAQ and store policy explaining delivery, payments, refunds, and support protocols.
PROJECT RESULT & SUMMARY
Post-launch, the website sees increasing sign-ups and subscriber retention. The streamlined user flow—from flavor discovery to subscription—reduces friction and improves conversions. The founder reported that customers now understand the value proposition immediately and feel confident signing up. The site effectively communicates Just Shake’s promise: fresh, varied, protein-packed shakes delivered daily without the hassle.
