PRIMESTAR DIGITAL NETWORK
Broadcasting. Livestreaming. Production.
PrimeStar Digital Network is a live streaming and broadcasting solutions website.
PrimeStar Digital Network provides enterprise-level live event production, remote broadcasting, and video-on-demand services to clients in South Florida and beyond. It offers end-to-end solutions including municipal livestreaming, sports, concerts, conferences, and equipment rentals.
The previous site under-communicated their wide-ranging capabilities, from outside broadcast trucks to multi-camera remote production solutions. Our aim was to create an engaging site that clearly demonstrates technical expertise and positions PrimeStar as the go-to partner for professional-grade livestreaming.
We built the new website using a clean, technical design aesthetic that emphasizes reliability and state-of-the-art equipment. The design features strong visuals of OB trucks, control rooms, and multi-camera setups, alongside clear service categories and pathways to book or request demos.
THE PROCESS
We started by clarifying PrimeStar’s core message: they boost visibility and credibility for events of all sizes. This insight drove a design direction rooted in trustworthiness and technical prowess, with layouts that feel methodical yet dynamic.
IDEA GENERATION
We examined similar production and broadcasting sites to understand industry conventions—then visually elevated them with bold imagery, clean icons, and structured grids. The idea was to visually represent PrimeStar’s high-end gear—like Datavideo and Ross Video—while ensuring clear navigation through their services.
RESEARCH & SKETCHING
Wireframes were sketched to showcase live streaming, remote production, municipal solutions, equipment rental, and VOD. Each category got its own visually distinct section. Menu hierarchies were structured to lead with client needs: live events, town hall meetings, sports, concerts, gear rental, and client testimonials.
PROJECT LAUNCH
Built on a robust CMS, the final site features a high-impact hero showcasing a live production scenario, followed by service modules for production, remote, municipal, and rental. Technical specs for OB trucks and flypacks are presented with expandable tabs. Contact options include email, phone, and forms for direct project inquiries. SEO optimization ensures keywords like “live broadcast studio” and “closed captioning” are front-and-center.
PROJECT RESULT & SUMMARY
Post-launch analytics revealed strong engagement on service pages—especially remote production and municipal solutions. Inquiries via the website form increased noticeably, and the client received positive feedback for the clarity around equipment specs and technical capabilities. By visually reinforcing their gear and workflow, the site positions PrimeStar as a top-tier, reliable partner for high-stakes broadcasting needs.
The finished website now clearly broadcasts PrimeStar Digital Network’s expertise, delivering a professional, trustworthy, and action-driven experience that resonates with event producers, governmental clients, and live streaming professionals.
